The Designer
Behind the Making
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Hi, I’m Sergio Rodriguez a graphic designer and creative project manager driven by brave ideas, clean execution, and the magic that happens in between. I bring together strategy, story, and visuals to help brands show up with confidence. I’ve spent the last decade designing across different kinds of industries from government and corporate clients

to small, independent brands, I craft thoughtful, people-focused design that makes an impact.

Hard skills

After Effects

WordPress

Webflow

Photoshop

Illustrator

InDesing

Soft skills

Cost Estimations

Time Management

Risk management

Teamwork

Critical Thinking

Problem-solving

Brand Development

I help brands find their voice and show up with purpose. From concept

to launch, I develop identities that are strategic, authentic, and built for connection. Whether starting from scratch or refreshing an established name, I make sure your brand feels like you.

Digital Design Strategy

I combine creative thinking with UX principles to craft digital content that resonates. From social media campaigns to landing pages and capability statements, I make sure each design moves with purpose and delivers results. Every click, swipe, or scroll tells a story.

Print & Production Strategy

Print isn't dead. It just needs better design. I’ve worked across high impact campaigns, signage, packaging, publications, and pre-press, with hands-on experience in digital and large-format print studios.

I know how to bring ideas to life across paper, walls, and everything

in between.

Visual Brand Identity

Logo, colour palette, typography, imagery. I bring it all together into a cohesive, flexible system that communicates clearly and confidently. Every element is built with intention and consistency, designed to grow with the brand and stand out across every touchpoint.

Website

I create user-friendly, content-led websites that are as functional as they are modern and appealing. Whether it's a full site or a single page concept, I focus on brand alignment, clarity, and intuitive flow, so visitors know exactly who you are and why they should care.

Project Management

With a Master’s in Project Management and years of cross-industry experience, I keep the creative process on track without losing the magic. I handle timelines, budgets, briefs, and clients with calm confidence making your project feel seamless from concept to delivery.