BHP
The Five Golden Rules 

A high-impact safety campaign crafted for BHP at the Olympic Dam Airport, spotlighting the "Five Golden Rules". Essential guidelines for

fly-in fly-out workers. Designed to capture attention in a transient space, the visuals communicate critical safety messages with clarity, urgency, and resonance. The creative approach reinforces BHP’s safety-first culture while keeping the message straightforward and memorable. This project balanced design with duty, bringing life-saving principles into everyday transit zones.